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Product Design

End-to-end UI/UX for web and mobile — research, flows, design systems, and pixel-tight interfaces for genuinely complex products.

Deliverable
Research → Flows → UI → System
Platforms
Web · iOS · Android
Primary tool
Figma
Approach
Research-first · Systems-led
01 — Scope

Everything from the first question to the final frame.

UX Research

User interviews, competitor analysis, heuristic audits, and product reviews to ground every decision.

User flows & IA

Mapping how users move through the product before a single screen is touched.

UI Design

Wireframes through to final high-fidelity Figma screens — responsive and production-ready.

Design systems

Token-based component libraries that scale across surfaces and stay consistent.

Mobile design

Native iOS and Android — built to platform conventions and optimised for touch.

Handoff & support

Organised Figma files, annotated specs, and availability during development.

02 — A good fit when

The product is complex. The stakes are real.

01Enterprise SaaS with dense data and many user types
02Dashboards and analytics tools that need to stay legible
03Marketplace or consumer products where UX drives retention
04Mobile apps with complex flows (iOS & Android)
05E-commerce platforms where conversion is the brief
06Products with years of UX debt that need a structured reset
Let's talk

Have a complex product that needs a designer?

If you're building something data-heavy, multi-surface, or just genuinely difficult — that's where I do my best work.

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